Kruncher Metrics Overview

This document provides a structured overview of all metrics used in the Kruncher platform.
Metrics are grouped by type (e.g., Team, Business, Market, Traction, Portfolio Fit, Investment, Missing Data) and include details such as their name, description, key, output type, and whether they are newly released.

Team Metrics

Name	Key	Description	Output Type	New Release
More Than Three Founders	moreThanThreeFounders	Presence of more than three founders as a team metric.	boolean
Solo Founder	soloFounders	Presence of a solo founder as a team structure indicator.	boolean
Founder with Sales Experience	salesExperienceTeam	Team’s cumulative sales experience is greater than five years.	boolean
Complementary Founders	complementaryFounders	Diverse skills among founders as a team strength.	boolean
Founder with Top Employer Experience	topEmployeer	Founders’ experience at top startups as a team advantage.	boolean
Founder with Top University Alumni	topUniversity	Founders’ education at top universities as a team asset.	boolean
Founder with Startup Experience	founderWithstartupExperience	Founder(s) with previous startup experience as a predictive success factor.	boolean
Founder with Fundraising Experience	founderWithFoundraisingExperience	Capability of founders to raise funds as an entrepreneurial skill.	boolean
Founder with Exit Experience	founderWithExitExperience	Founder(s) with previous successful business exits.	boolean
Founder Key Achievements	founderKeyAchievementMoreThanPeers	Founders with significant accomplishments compared to peers.	boolean
Founder Domain Expertise 5 Years	founderGoodDomainExpertise	Founders with more than five years of domain expertise.	boolean
Founder Domain Expertise 10 Years	founderLongTermDomainExpertise	Founders with more than ten years of domain expertise.	boolean
New C-Level Member Joined	newCLevelMember	Indication that a new core team member has joined the company.	boolean
C-Level Member Left	leftCLevelMember	Indication that a core team member has left the company.	boolean
Founder With Own Money Invested	founderWithMoneyInvested	Founder’s own money invested in the company.	boolean	✅
Woman Founder	womanFounder	One of the founders is a woman.	boolean	✅
Woman CEO	womanCEO	The CEO is a woman.	boolean	✅
Founder with Technical Background	founderWithTechBackground	At least one founder has a technical background.	boolean	✅
Founders Relatives	foundersRelatives	Founders are related (e.g., married, siblings, parent/child).	boolean	✅
Founders Average Age	foundersAverageAge	Average age of founders.	integer	✅
Director Left	directorLeft	A VP, Lead, Director, or Senior left the company.	boolean	✅
Director Hired	directorHired	A VP, Lead, Director, or Senior joined the company.	boolean	✅
Number of Founders and Executives	numberOfFoundersExecutives	Total number of founders and executives.	integer	✅
Senior Sales Roles Posted (5+)	seniorSalesRolesPostedFivePlus	Posting more than 5 senior sales roles in a single month is a positive growth signal.	integer	✅
Founder With Startup Experience (generic flag)	founderWithExperience	Founder has relevant experience in startups.	boolean	✅
Founder With Sales Experience In VC	founderWithSalesExperienceInVC	A founder with 0–1 sales experience in startups and in the same domain/culture/company stage.	boolean	✅
Founder From Corporate	founderFromCorporate	Founder has top employer experience.	boolean	✅
Glassdoor Rating	glassdoorRating	Overall Glassdoor rating of the company.	float	✅

Business Metrics

Name	Key	Description	Output Type	New Release
Number Of New Offices	numberOfOffices	Number of new offices in different countries.	integer	✅
New Geography Expansion	newGeography	Company’s expansion into a new geographic market.	boolean
New Product Launch	productLaunch	Launch of a new core product or service by the company.	boolean
Focus Business Model	focusBusinessModel	The company’s business model is a focus in investment criteria.	boolean
Deal Breaker Business Model	dealBreakerBusinessModel	The business model is considered a deal breaker in investment criteria.	boolean
Reach Product-Market Fit	reachProductMarketFit	Achieving product-market fit as an indicator of business viability.	boolean
Focus Monthly Revenue	focusMonthlyRevenue	Monthly revenue defined as optimal in investment criteria.	boolean
Deal Breaker Monthly Revenue	dealBreakerMonthlyRevenue	Monthly revenue defined as a deal breaker in investment criteria.	boolean
Focus Company Stage	focusCompanyStage	Company stage (Seed, Series A, etc.) is a focus in investment criteria.	boolean
Deal Breaker Company Stage	dealBreakerCompanyStage	Company stage defined as a deal breaker in investment criteria.	boolean
Focus Company Country	focusCompanyCountry	The company’s country is a focus in investment criteria.	boolean
Deal Breaker Company Country	dealBreakerCompanyCountry	The company’s country is a deal breaker in investment criteria.	boolean
Capital Intensive Business	highCostBusiness	Business model requiring significant upfront investment.	boolean
High Margin Business Model	highMarginBusinessModel	Business model projecting profit margins above 50%.	boolean
Ability to Scale	abilityToScale	Potential for rapid geographical expansion with minimal friction.	boolean
Business Model Pivot	pivot	Major pivot of the company’s business model detected.	boolean
Number of Patents	numberOfPatents	Number of patents found online.	integer	✅
Business Model One Sentence	businessModelOneSentence	One-sentence description of the business model.	string	✅
Has Recurring Revenue	hasRecurringRevenue	Business model includes recurring revenue.	boolean	✅
Is Copycat	isACopyCat	Copycat of an existing company in a new market.	boolean	✅
First Mover	firstMover	First mover in geography/industry.	boolean	✅
High Barrier to Entry	HighBarrierToEntry	Product/market has significant entry barriers.	boolean	✅
High Margin	HasHighMargin	Gross margins are high.	boolean	✅
Great Online Review	greatOnlineReview	Product has consistently high ratings.	boolean	✅
Cost Per Acquisition Last 1M	costPerAquisitionLast1M	Customer acquisition cost in last month.	currency	✅
Cost Per Acquisition 3M Avg	costPerAquisition3MAvg	Average CAC in last 3 months.	currency	✅
Cost Per Acquisition 12M Avg	costPerAquisition12MAvg	Average CAC in last 12 months.	currency	✅
Expenses Tech Spent	expensesTechSpent	Total tech spending (HR, software, tools).	currency	✅
Expenses Sales and Marketing	expensesSalesAndMarketing	Sales & marketing expenses.	currency	✅
Expenses Admin Spent	expensesAdminSpent	Administrative expenses.	currency	✅
Tech Employees Percentage	techEmployeesPercentage	Share of employees in tech roles.	percentage	✅
Tech Employees Number	techEmployeesNumber	Number of employees in tech roles.	integer	✅
Employees Count Now	employeesCountNow	Current employee count.	integer	✅
Team Salary Estimation	teamSalaryEstimation	Estimated salary expenses.	currency	✅

Market Metrics

Name	Key	Description	Output Type	New Release
Competitor Raised More than $120M	competitorMegaRound	True if a competitor has raised more than $120M.	boolean	✅
TAM Above 1 Billion	tamAbove1billion	TAM exceeds $1B.	boolean	✅
SAM Above $100 Million	samAbove100Million	SAM exceeds $100M.	boolean	✅
Days to 250 Monthly Visits	days250monthlyVisits	Time to reach 250 monthly site visits.	integer	✅
Days to 500 Monthly Visits	days500monthlyVisits	Time to reach 500 monthly site visits.	integer	✅
Days to 1000 Monthly Visits	days1000monthlyVisits	Time to reach 1,000 monthly site visits.	integer	✅
Days to 10,000 Monthly Visits	days10000monthlyVisits	Time to reach 10,000 monthly site visits.	integer	✅
Days to 100,000 Monthly Visits	days100000monthlyVisits	Time to reach 100,000 monthly site visits.	integer	✅
Days to 1M Monthly Visits	days1000000monthlyVisits	Time to reach 1M monthly site visits.	integer	✅
Web Traffic Visit Last Month	webTrafficVisitLastMonth	Total website visits last month.	integer	✅
CAGR Below 5%	cagrBelow5percent	CAGR below 5%.	boolean
CAGR 5-10%	cagrBetween5and10percent	CAGR between 5–10%.	boolean
CAGR Above 10%	cagrAbove10	CAGR above 10%.	boolean
TAM Above 10 Billion	tamAbove10billion	TAM above 10B.	boolean
TAM Above 100 Billion	tamAbove100billion	TAM above 100B.	boolean
TAM Above 1000 Billion	tamAbove1000billion	TAM above 1000B.	boolean
SAM Above 1 Billion	samAbove1billion	SAM above 1B.	boolean
SAM Above 10 Billion	samAbove10billion	SAM above 10B.	boolean
SAM Above 100 Billion	samAbove100billion	SAM above 100B.	boolean
Focus Industry	focusIndustry	Industry is focus in investment criteria.	boolean
Deal Breaker Industry	dealBreakerIndustry	Industry is deal breaker in investment criteria.	boolean

Traction Metrics

This category is large. All new metrics from the JSON are marked with ✅.

Name	Key	Description	Output Type	New Release
New Relevant Customer	signingKeyCustomer	True when a relevant customer signs.	boolean
Denial of Regulatory Approval	regulatoryDenial	True when a regulatory institution denies an approval.	boolean
New Regulatory Approval	regulatoryApproval	True when a company obtains a regulatory approval.	boolean
New Relevant News	relevantNews	True when a relevant news is published.	boolean
Company Closed	companyClosed	True when the company has been closed.	boolean
Company Acquired	companyAcquired	True when the company has been acquired.	boolean
Instagram Followers	instagramFollowers	The number of followers on the company’s Instagram account.	integer
LinkedIn Followers	linkedInFollowers	The number of LinkedIn followers.	integer
TikTok Followers	tiktokFollowers	The number of TikTok followers.	integer
Facebook Followers	facebookFollowers	The number of Facebook followers.	integer
Twitter Founders	twitterFounders	The number of Twitter founders.	integer
Instagram Followers 1M Growth	instagramFollowers1Mgrowth	Change in Instagram followers in the last month.	percentage
LinkedIn Followers 1M Growth	linkedInFollowers1Mgrowth	Change in LinkedIn followers in the last month.	percentage
TikTok Followers 1M Growth	tiktokFollowers1Mgrowth	Change in TikTok followers in the last month.	percentage
Facebook Followers 1M Growth	facebookFollowers1Mgrowth	Change in Facebook followers in the last month.	percentage
Twitter Followers 1M Growth	twitterFounders1Mgrowth	Change in Twitter followers in the last month.	percentage
Instagram Followers 3M Growth	instagramFollowers3Mgrowth	Change in Instagram followers in the last 3 months.	percentage
LinkedIn Followers 3M Growth	linkedInFollowers3Mgrowth	Change in LinkedIn followers in the last 3 months.	percentage
TikTok Followers 3M Growth	tiktokFollowers3Mgrowth	Change in TikTok followers in the last 3 months.	percentage
Facebook Followers 3M Growth	facebookFollowers3Mgrowth	Change in Facebook followers in the last 3 months.	percentage
Twitter Followers 3M Growth	twitterFounders3Mgrowth	Change in Twitter followers in the last 3 months.	percentage
Time to Reach 10 Employees	days10employees	Days since incorporation to reach 10 employees.	integer
Time to Reach 25 Employees	days25employees	Days since incorporation to reach 25 employees.	integer
Time to Reach 50 Employees	days50employees	Days since incorporation to reach 50 employees.	integer
Time to Reach 100 Employees	days100employees	Days since incorporation to reach 100 employees.	integer
Time to Reach 250 Employees	days250employees	Days since incorporation to reach 250 employees.	integer
Paid Online Traffic Last 1M	paidOnlineTrafficSpentLast1M	Money spent on online traffic in the last month.	currency
Paid Online Traffic Last 3M	paidOnlineTrafficSpentLast3M	Money spent on online traffic in the last 3 months.	currency
Paid Online Traffic Last 12M	paidOnlineTrafficSpentLast12M	Money spent on online traffic in the last 12 months.	currency
Followers Across All Platforms	socialAbsolute	Number of followers across Instagram, Facebook, LinkedIn, Twitter, TikTok.	integer
Follower Growth 1M Absolute	socialGrowthAbsolute1M	Followers gained across all platforms in the last month.	integer
Follower Growth 1M Percentage	socialGrowthPercentage1M	Percentage change in followers across all platforms in the last month.	percentage
Follower Growth 3M Absolute	socialGrowthAbsolute3M	Followers gained across all platforms in the last 3 months.	integer
Follower Growth 3M Percentage	socialGrowthPercentage3M	Percentage change in followers across all platforms in the last 3 months.	percentage
Job Openings	jobOpenings	The number of job openings on the website.	integer
Job Openings Growth 1M	jobOpeningsGrowth1M	Change in job openings in the last month.	percentage
Job Openings Growth 3M	jobOpeningsGrowth3M	Change in job openings in the last 3 months.	percentage
Job Openings Growth 6M	jobOpeningsGrowth6M	Change in job openings in the last 6 months.	percentage
Job Openings Growth 12M	jobOpeningsGrowth12M	Change in job openings in the last 12 months.	percentage
Job Openings Increase	jobOpeningsIncrease	True if more than 3 new job openings in the last month.	boolean
Company Connections	companyConnection	Number of company connections on the website.	integer
Company Connection Growth 1M	companyConnectionGrowth1M	Change in company connections in the last month.	percentage
Company Connection Growth 3M	companyConnectionGrowth3M	Change in company connections in the last 3 months.	percentage
Company Connection Increased	companyConnectionIncrease	True if more than 3 new connections in the last month.	boolean
Company Connection Decreased	companyConnectionChurn	True if connections decreased in the last month.	boolean
Web Traffic Growth 1M	webTraffic1M	Monthly web traffic growth in percentage.	percentage
Web Traffic Growth 3M	webTraffic3M	Three-month web traffic growth in percentage.	percentage
Web Traffic Growth 6M	webTraffic6M	Six-month web traffic growth in percentage.	percentage	✅
Web Traffic Growth 12M	webTraffic12M	Twelve-month web traffic growth in percentage.	percentage	✅
Employee Growth 1M	employeeGrowth1M	Monthly employee growth.	percentage
Employee Growth 3M	employeeGrowth3M	Three-month employee growth.	percentage
Employee Growth 1Y	employeeGrowth1Y	Annual employee growth.	percentage
Customer Growth 3M	customerIncrease3M	Growth in customer base over 3 months.	percentage
Customer Growth 12M	customerIncrease12M	Growth in customer base over 12 months.	percentage
Total Customers	customerNumber	Total number of customers.	integer
Churn Rate	churnRatePercentage	Percentage of customers lost over time.	percentage
Churn Rate Change 3M	churnRate3Mchange	Change in churn rate over 3 months.	percentage
EBITDA Increase	ebidtaIncrease	Growth in EBITDA since previous analysis.	percentage
Margin Increase	marginIncrease	Increase in profit margins.	percentage
Revenue Increase	revenueIncrease	Growth in revenue since previous analysis.	percentage
Revenue Growth 1M	revenueGrowth1m	Revenue growth over 1 month.	percentage
Revenue Growth 3M	revenueGrowth3m	Revenue growth over 3 months.	percentage
Revenue Growth 6M	revenueGrowth6m	Revenue growth over 6 months.	percentage
Revenue Growth 12M	revenueGrowth12m	Revenue growth over the last 12 months.	percentage	✅
Revenue Annualized	revenueUsdValueAnnualized	Annualized revenue in USD.	currency
Revenue Last Quarter	revenueUsdValueLastQuarter	Quarterly revenue in USD.	currency
Revenue Last Month	revenueUsdLastMonth	Monthly revenue in USD.	currency	✅
EBITDA Annualized	ebidtaUsdValueAnnualized	Annualized EBITDA in USD.	currency
EBITDA Last Quarter	ebidtaUsdValueLastQuarter	Quarterly EBITDA in USD.	currency
Profit Margin	marginPercentage	Profit margins as a percentage.	percentage
Paying Customers	payingCustomersOneWord	Total number of paying customers.	integer
Great Online Reviews	greatOnlineReviews	Analysis of online reviews for reputation.	boolean
Total Sales	totalSales	Most recent total sales (USD).	currency
Cash On Hand	cashOnHandUsd	Available cash on hand in USD.	currency
Monthly Burn Rate Avg Last 3M	monthlyBurnRateAvgLast3M	Average burn rate over the last 3 months.	currency
Monthly Burn Rate Latest	burnRate	Current monthly burn rate.	currency
Revenue Increase >40% YoY	revenueIncreaseAbove40PercentYoY	Yearly revenue increase above 40%.	boolean
LTV/CAC Above 3	LtvOverCacAbove3	Lifetime value is more than 3× CAC.	boolean	✅
ARR Multiples	ArrMultiples	ARR multiples compared to valuation.	boolean	✅
ARR Greater Than $1M	ArrGreater1Million	Annual recurring revenue exceeds $1M.	boolean	✅
Revenue MoM Growth (%)	MomGrowth	Revenue month-over-month growth (percentage).	percentage	✅
Revenue YoY Growth (%)	YoyGrowth	Revenue year-over-year growth (percentage).	percentage	✅
MoM Growth Above 20%	MomGrowthAbove20Pct	Month-over-month growth exceeds 20%.	boolean	✅
YoY Growth Above 10%	YoyGrowthAbove10	Year-over-year growth exceeds 10%.	boolean	✅
Latest ARR	latestArr	ARR of the company.	currency	✅
Latest MRR	latestMrr	MRR of the company.	currency	✅
Fortune 500 Partnership	fortune500Partnership	Partnership/customer relationship with a Fortune 500 company.	boolean	✅
Employee Growth >50% (6m) & Min Size	employeeGrowthAboveFiftyPercentMinEmployeeSize	Employee count & growth threshold signal.	boolean	✅
Negative News About Company	negativeNews	Layoffs/poor culture/broadly negative coverage flag.	boolean	✅
Financing Stage: Series A or B	FinancingStageSeriesAorB	Company is in Series A or B.	boolean	✅
Financing Stage: Seed or Pre-Seed	FinancingStageSeedOrPre	Company is in Seed or Pre-Seed.	boolean	✅
Financing Round Closing in 6M	FinancingRoundClosingInSixMonths	A round expected to close within six months.	boolean	✅
Increase Employees 20% MoM	increaseEmployeeTwentyPercentMoM	Monthly increase of employees by 20%.	boolean	✅
Increase Employees 40% MoM	increaseEmployeeForthyPercentMoM	Monthly increase of employees by 40%.	boolean	✅
Decrease Employees 20% MoM	decreaseEmployeeTwentyPercentMoM	Monthly decrease of employees by 20%.	boolean	✅
Increase Web Traffic 20% MoM	increaseWebTrafficTwentyPercentMoM	Monthly increase of web traffic by 20%.	boolean	✅
Increase Web Traffic 40% MoM	increaseWebTrafficForthyPercentMoM	Monthly increase of web traffic by 40%.	boolean	✅
Decrease Web Traffic 20% MoM	decreaseWebTrafficTwentyPercentMoM	Monthly decrease of web traffic by 20%.	boolean	✅
Revenue Between $2M and $20M	revenueBetween2And20M	Indicates revenue in target band.	boolean	✅
Positive Client Satisfaction	positiveClientSatisfaction	Customers report high satisfaction.	boolean	✅

Portfolio Fit Metrics

Name	Key	Description	Output Type	New Release
Deal Breaker Country	dealBreakerCountry	Company’s country is a deal breaker for portfolio.	boolean
Deal Breaker Stage	dealBreakerStage	Company’s stage is a deal breaker for portfolio.	boolean
Deal Breaker Industry	dealBreakerIndustry	Company’s industry is a deal breaker for portfolio.	boolean
Focus Country	focusCountry	Portfolio focus on specific country.	boolean
Focus Stage	focusStage	Portfolio focus on specific stage.	boolean
Focus Industry	focusIndustry	Portfolio focus on specific industry.	boolean
Is VC Backable	isVCbackable	VC backability per investment criteria.	boolean	✅
Is Portfolio Company	isPortfolioCompany	Indicates if the company is part of the portfolio.	boolean	✅
Is Competitor of Portfolio Company	isCompetitorOfPortfolioCompany	Indicates if the company competes with a portfolio company.	boolean	✅
Direct Competitor of Portfolio Company	directCompetitor	Presence of direct competitors vs portfolio.	boolean	✅
Part of Portfolio Ecosystem	partOfEcosystem	Company fits within ecosystem of portfolio companies.	boolean	✅
Exchange Services with Portfolio	exchangeServices	Company can exchange services with portfolio companies.	boolean	✅

Investment Metrics

Name	Key	Description	Output Type	New Release
Latest Funding Round Size	latestFundingRoundSize	Size of latest funding round in USD.	currency
Latest Funding Round Type	latestFundingRoundType	Type of latest funding round.	string
Latest Funding Round Date	latestFundingRoundDate	Date of latest funding round.	date
Total Funding Raised	totalFundingRaised	Total capital raised in USD.	currency
Number of Funding Rounds	numberOfFundingRounds	Count of funding rounds closed.	integer
Investor Count	investorCount	Total number of investors.	integer
Lead Investors	leadInvestors	List of lead investors.	string
Acquisition Price	acquisitionPrice	Acquisition price in USD.	currency
Last Valuation	lastValuation	Most recent valuation in USD.	currency	✅
Last Valuation Date	lastValuationDate	Date of last valuation.	date	✅
Valuation to Revenue Multiple	valuationRevenueMultiple	Valuation/revenue multiple.	float	✅
Valuation to ARR Multiple	valuationArrMultiple	Valuation/ARR multiple.	float	✅
Tier 1 VC Investment Announced	tier1VCInvestmentAnnounced	Presence of Tier 1 VC investors.	boolean	✅
Announced Series C	announcedSeriesC	Company has announced a Series C round.	boolean	✅
Top Tier VC (US Top 25)	topTierVC	Funding received from a top-tier US VC.	boolean	✅
YC Incubated	ycIncubated	Company incubated by Y Combinator.	boolean	✅
% Previous Investors in Last Round	percentageOfPreviousInvestorWhoInvestedLastRound	Percentage of prior investors who re-upped last round.	percentage	✅
Latest Company Valuation	valuation	Company’s valuation after last round.	currency	✅
Total Funds Raised	fundsRaised	Cumulative funds raised.	currency	✅
Fundraising in Last 3 Months	foundraisingLast3Month	Fundraising activity within last 3 months.	boolean	✅
Fundraising in Last 6 Months	foundraisingLast6Month	Fundraising activity within last 6 months.	boolean	✅
Fundraising in Last 12 Months	foundraisingLast12Month	Fundraising activity within last 12 months.	boolean	✅
Valuation Changed	valuationChanged	Detection that valuation has changed.	boolean	✅
New Investment Received	newInvestment	Detection of new investments.	boolean	✅
Start Fundraising	startFundraising	Company started fundraising.	boolean	✅
Investment Needs (Amount)	investmentNeeds	Amount of capital sought.	currency	✅

Missing Data Metrics

Name	Key	Description	Output Type	New Release
No Website	noWebsite	No website detected.	boolean
No LinkedIn	noLinkedIn	No LinkedIn detected.	boolean
No Tech Employees	noTechEmployees	No tech employees detected.	boolean
No Business Model Info	noBusinessModel	Missing business model information.	boolean
No Revenue Info	noRevenue	Missing revenue information.	boolean
No Employee Info	noEmployee	Missing employee information.	boolean
No Market Info	noMarket	Missing market information.	boolean
No Team Info	noTeam	Missing team information.	boolean
No Funding Info	noFunding	Missing funding information.	boolean
No Investor Info	noInvestor	Missing investor information.	boolean
No Acquisition Info	noAcquisition	Missing acquisition information.	boolean
No Valuation Info	noValuation	Missing valuation information.	boolean	✅
Last Founder Update	lastFounderUpdate	Date of the last update from founders.	date	✅
Missing Critical Data (Screening)	missingCriticalDataScreening	Customers/Revenue/Investment Needs missing.	boolean	✅
No Update >90 Days on Key Data	missingCompanyUpdateAfter90Days	No recent update on revenue/customers/cash.	boolean	✅
Founding Year	foundYear	Year when the company was founded.	integer	✅