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IntegrationAffinity

Affinity Integration Guide

This guide provides step-by-step instructions for preparing Affinity for integration with Kruncher. Follow the steps below to create a new list, add the required fields, generate an API key, and share the integration details with the Kruncher team.

1. Create a New List in Affinity

  1. Navigate to Lists → Create New List.
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  1. Click Build From Scratch and choose the type:

    • Organization (for company data)
    • People (for contacts & team members)
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  2. Name the list (e.g. Deal Flow - Kruncher).

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  1. Click Create.
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2. Add Required Fields

Click + New Column to add the necessary fields. For each field, set the specific Field Name, Field Type, and Field Setting as detailed below.

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Example Field Configurations

Field NameData TypeNotes
Company NameTextMust match Kruncher’s format
Year FoundedNumber
GeographyDropdown (multiple value)Better to use “region”
CountryText
StateText
HQ AddressLocation
HQ CountryText (Country Code)
EmployeesNumber
Fund Raised (€)Number
Funding RoundDropdownOptions: Pre-seed, Seed, Series A, etc.
Number of Customers?Number
Business ModelDropdown
IndustryDropdown (multiple value)
TagsDropdown (multiple value)
Sub-Verticals?Investment CriteriaOptions: Match / Not Match
TAM Company(Specify appropriate type)
SAM Company(Specify appropriate type)
TAM Estimated(Specify appropriate type)
SAM Estimated(Specify appropriate type)
ProsText
ConsText
Problem StatementText
Revenue StreamsDropdown (multiple value)Options: Subscriptions, Licensing, Transaction Fees, etc.
RevenueNumberMonthly revenue range
WebsiteText
Kruncher URLText (auto-generated)Generated automatically by Kruncher

Note: Ensure that the field names and types match the Kruncher requirements. Ensure correct field types are set to avoid integration issues. (Please follow the suggest field types in 1.2.1)

match_field_affinity

3. Generate API Key for Affinity

  1. Navigate to Settings → API Keys.
  2. Click Generate API Key.
  3. Copy the API key and save it securely. This key will be used in both Kruncher and Zapier.
api_key

4. Provide Information to the Kruncher Team

Share the following details with the Kruncher team to complete the integration:

  • API Key (refer to Step 3)
  • List Name (refer to Step 1)
  • Full list of Field Names & Types created (refer to Step 2)

Follow these steps carefully to ensure a smooth setup process for your Affinity integration with Kruncher.

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